The window display is often your best chance to make a good first impression.
The window display gives walk-by traffic a chance to see what you sell and how
you sell it. It is often your first chance to brand—to create emotional
association with your retail store in the mind of your potential customer. Read more.......
POP Goes the Impulse Buy
No matter what you sell in your store, there’s always one place you can try to
sell more of it before each customer walks out: the point of purchase. Read more......
The ABCs of Clothing Displays
If variety is the spice of life, it’s the cayenne pepper of clothing
display. Monotonous, uninspired presentation leads to flat sales and flatter
profits. Mixed fixturing, different display heights and varied presentation is
the key to apparel and accessory merchandising. Read more.......